Beyonce L’Oreal Advert –
When looking at the L’Oreal Advert the colours that are used in it are the same as the packaging of the product, as it’s using the same colour scheme.
There are many different camera shots used in the advert but they are all similar and usually panning from side to side, this is done so that we keep our eye on
L’Oreal has used Beyonce in the advert so that it makes people want to buy the product because they might want to be like the celebrity.
L’Oreal Kids - Watermelon (1998) Advert –
When looking at this L’Oreal advert and the colours that are used in it are mainly bright colours that will catch the audience’s eyes, there is also text used on a black background which makes the text stand out more and it will stick in the viewer’s heads. All the colours used in the advert match the colours of the products which is good because when the viewers think about them colours it will make them think about the product.
There is often close up shot used throughout the advert so that the viewers can have a good look of the product and what affect it gives on the children’s hair. There are many quick shots used in the advert to keep the viewers interested in the advert.
The text in the advert is very simple so that because the product is for children that the audience for it will understand what it is saying and as it is saying words like ‘cool’ and ‘shiny’ it will make the children really want to buy the product.
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