Advert Analysis MR

Cheryl Cole: L'Oréal Casting Créme Gloss Advert, February 2012

Colours-  the packaging is pink and white and in the begging we see Cheryl  in a pink room playing with shiny sheets to resemble the effect of the shampoo on hair she is also playing with soft crème cushions  to resemble the effects of the shampoo on hair.

Shots – close up and mid shots of Cheryl with the product, flicking her hair and speaking to enhance the shine and softness of it basically saying use this product and you will look like Cheryl Cole

Celebrity endorsement – the use of Cheryl Cole in the advert is quite a significant as she is a symbol of what most women would like to look like and by buying this product there’s a chance you can

Script – the word super is commonly used to enhance the way in which they describe the product also she uses very descriptive words to describe the product to.

New l'oreal advert ELSEVE ANTiPELLiCULAiRE BEAUTE 2010

Colours – they use very feminine colours in which match with the product and also appeal with the female audience which is clearly there target audience  

Shots – extreme close up shots of hair, shinning to enhance it also to do this they have used quite a few slow motion shots in which the hair flicks very  slowly really catching the eye

Use of text – they use text and the script together to really make the viewer focus on what they won’t them to know

Advert Analysis SM

Beyonce L’Oreal Advert –

When looking at the L’Oreal Advert the colours that are used in it are the same as the packaging of the product, as it’s using the same colour scheme.

There are many different camera shots used in the advert but they are all similar and usually panning from side to side, this is done so that we keep our eye on

L’Oreal has used Beyonce in the advert so that it makes people want to buy the product because they might want to be like the celebrity.

L’Oreal Kids - Watermelon (1998) Advert –

When looking at this L’Oreal advert and the colours that are used in it are mainly bright colours that will catch the audience’s eyes, there is also text used on a black background which makes the text stand out more and it will stick in the viewer’s heads.  All the colours used in the advert match the colours of the products which is good because when the viewers think about them colours it will make them think about the product.

There is often close up shot used throughout the advert so that the viewers can have a good look of the product and what affect it gives on the children’s hair. There are many quick shots used in the advert to keep the viewers interested in the advert.

The text in the advert is very simple so that because the product is for children that the audience for it will understand what it is saying and as it is saying words like ‘cool’ and ‘shiny’ it will make the children really want to buy the product.

http://www.youtube.com/watch?v=NHzYEN1lS2Q