Lucozade Advertising Review + Reflection
For this assignment we had to create a short advertisement. First of all we had to come up with ideas that we could put into the advert, we had to think about where we was going to film it and who was going to be in it. We came up with the idea to have someone running around on a pitch playing football and looking tired when trying to kick it, the person in the advert then drank some Lucozade and was able to score a goal and run around as much as he wanted to.
I think that getting the person in the advert to do run around being tired then drinking the lucozade and scoring is good as it shows us that Lucozade is for giving people energy, it is really getting the message across. Another good thing about the advert is that we were able to get the right shots in the right amount of time and a story is told well. Another good thing about the advert is that it is simple and easy to understand, there are not a lot of things going on it, in it, and you’re just looking at one person.
A bad thing about the advert is that the lighting can be different in the different shots so it would go from being light to abit dull. If I was to do this again, I would make sure the lighting was slightly the same and that I would put more people into it to show the different effects within drinks. Another bad thing about the advert is that, it was all done very quickly as the weather wasn’t too good and it looked as if it was going to rain. To avoid this happening again, we could have filmed inside in the sports hall.
There were a few issues within the group as part of the group would not turn up to help put input into it, so the advert was not made up to what I would like it to look like. Also, a person from another group had to be in the advert itself as people from this group did not turn up. To ensure this doesn’t happen I would have had to make sure I have a plan B and there were back up people that could be in the advert, if there were ever problems with people coming in from this group.
There were a few issues with filming as there would be a few objects in the way of the shots or the football would come to close to the media equipment. To ensure this doesn’t happen again I could have told the person who was kicking the ball to aim it away from the equipment. Also I could make sure there is nothing in the shot that shouldn’t be there before I start filming.
The advertisement technique used in the advert is Promise of benefit. This technique is used as it is saying that if you drink lucozade then you will be good at football and it gives you that right amount of energy to score goals and be better than everyone else who doesn’t drink it.
